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Is hotel metasearch a distribution or advertising channel?

View by Erik Muñoz

"Yes - the metasearch segment should be considered a distribution channel to be managed by the revenue team, which should include the online marketing function. For hotels still organised in a fragmented and inefficient manner where marketing and revenue functions aren't integrated, there is likely to be some confusion as to how this channel should be optimised."

Hotel Innovator, Life House, Raises $60M in Funding from Inovia Capital, KAYAK, and Tiger Global to Begin Selling its Software Platform to Hoteliers

Life House, the all-in-one hotel operations platform and one of the fastest-growing hotel companies in the U.S., today announced raising $60 million in Series C financing led by new investors KAYAK and Inovia Capital with participation from investors Tiger Global, Derive Ventures, JLL, Trinity Ventures, Sound Ventures, Cooley LLP among others.

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