Nikki Beach Costa Smeralda
Nikki Beach Global To Open Nikki Beach Costa Smeralda In June 2018
Scheduled for June 2018
"European expansion has always been a focus for our brand, and we"ve been looking towards Italy. The scenic location, natural beauty and elevated Italian crowd made this coastal property an ideal fit for our brand," says Jack Penrod, Chairman and Owner of Nikki Beach Global. "Our partner, Smeralda Holding, is helping us to expand our reach throughout Italy and with this sought-after tourist market." Nikki Beach"s first location in Italy, Nikki Beach Versilia, debuted in 2016.
"In light of the strategy to increase and diversify our range of tourist services", says Mario Ferraro, CEO of Smeralda Holding, "Nikki Beach, a leader of exclusive beach clubs all over the world, is the ideal partner for rendering the offer of entertainment on the Costa Smeralda ever more competitive and unique."
The breathtaking venue will showcase the signature Nikki Beach look and feel, featuring an inviting design of all white with wood accents. With several seating areas, the property will consist of an outdoor restaurant, lounging spots, main bar and beach area. Nikki Beach will transform the space with its signature director"s chairs, sofas, dining tables, oversized sunbeds and umbrellas. The venue will hold approximately 300 guests.
Nikki Beach"s global dining philosophy incorporates cuisine that is beautifully presented and prepared with simplicity in mind. Nikki Beach Costa Smeralda will offer a refined menu in a unique and fascinating setting. The Mediterranean-inspired cuisine will highlight local and traditional Italian delicacies, fresh seafood specials and Nikki Beach"s signature global dishes. The menu will feature fresh green salads, pasta, whole fish from the grill, pizza and sushi. Nikki Beach Costa Smeralda will be dedicated to using seasonal, local ingredients that are organic whenever possible to create farm-to-table dishes. The extensive beverage menu will highlight a mix of both local and international wine and Champagne, as well as handcrafted cocktails including the world famous Nikki Beach Mojito. Open daily from 11am until late, a sunset apéro featuring light bites and creative cocktails will be offered every afternoon.
The location will only be reachable by the sea, with access to the property through the tender service departing from the pier in Cala di Volpe, or by private yacht. Nikki Beach has a well-established following in the yachting world with several of its existing locations, including Nikki
Beach Saint Barth, Mallorca, Saint Tropez and Monte Carlo, offering yacht access to the property. Since many of the brand"s top clients already frequent the Italian Riviera, they are looking forward to experiencing Nikki Beach at one of their favorite yachting stops.
"Our brand has grown organically through our "Tell Only Your Best Friends" philosophy, so we think the fact that the property is only accessible by sea is a very interesting way to cater to our existing Nikki Beach yachting clientele," says Lucia Penrod, CEO and CMO of Nikki Beach Global. "Yacht owners have always been very influential in helping create our Nikki Beach lifestyle and are avid followers of our "Celebration of Life" motto on the sea and at the beach."
Guests will savor Nikki Beach"s world-renowned service, entertainment-dining concept and themed events, fully embracing the philosophy that has animated Nikki Beach since its foundation: "Celebration of Life."The brands" six elements - music, dining, entertainment, fashion, film and art – will also seamlessly merge into a memorable experience through a variety of events. The brand"s entertainment is like no other with an organically created, electric upbeat vibe. Nikki Beach"s resident DJs and entertainers will be coming from all over the world to get the party started.