Hard Rock Hotel Casino Atlantic City
Hard Rock Hotel & Casino Atlantic City Unveils Design
Scheduled for June 28 2018
"The total renovation of every aspect of this property was no small task and the teams involved in this project have shown extreme talent and dedication to bringing the Hard Rock brand to life in Atlantic City," said Joe Emanuele, senior vice president of design and construction, Hard Rock International.
Atlantic City-based SOSH Architects serves as the Architect of Record for the Hard Rock Hotel & Casino Atlantic City, leading the building transformation of the new hotel.
"We are extremely proud of our staff, supportive of our associates, and humbled by the opportunity to work with Hard Rock, and all the associating design teams to see this great project come to fruition," says Tom Sykes, principal to SOSH Architects. "With our main office being in Atlantic City, we are personally aware and grateful for what Hard Rock has done to reinforce our boardwalk and community fabric which is so critical to the growth of the city."
Offering a new approach that abstractly appreciates the musical inspired aesthetic Hard Rock Hotels & Casinos is known for, esteemed interior architecture and design firm Jeffrey Beers International (JBI) has implemented an art-focused design for the property. Elements from the Atlantic City locale are carefully paired with notes of rock 'n' roll to provide guests with an unparalleled atmosphere.
"We are incredibly honored to have been chosen by Hard Rock International and delighted to be part of an incredible team that includes SOSH and JINGOLI," says founder and CEO, Architect Jeffrey Beers. "Working closely together I feel we have respected the music heritage of the Hard Rock brand while also modernizing the overall look and feel through a fresh and contemporary design details, warm tones and rich finishes."
The new experience begins the very second guests roll up to the property's porte cochere and eyes meet the hotel's new façade, featuring color-changing lights atop a wooded exterior - paying homage to the wood-based instruments flooding the music scene. All guests will feel like VIPs with an individualized check-in experience in a custom-lit lobby and a 360-degree bar, offering lounge-style tables chairs, plus, a stage for impromptu musical performances.
While it boasts an expansive gaming floor with 2,100 slots and 120 table games, the casino's ceiling-wide custom chandeliers and glass column memorabilia chambers will be the stars of the show. The high-limit gaming space will also feature abstract and eye-catching updates that are visually bolder from the rest of the property.
Centrally located within the property in a new 400-seat venue, the Hard Rock Cafe features new and improved indoor and outdoor stages, with tremendous acoustics, panoramic views of the Atlantic Ocean and direct beach access. To highlight the quality and freshness of cuisine, the Cafe will expose an exhibition kitchen to diners.
Leading the construction for the project, JINGOLI has helped to employ more than a thousand area workers to help deliver the project on time.
"The visions of JBI, SOSH and Hard Rock International aligned to create jobs and opportunity and to change a community for the better. We are so proud and happy to be a part of this," said Joseph Jingoli, Chief Executive Officer of JINGOLI and partner of Hard Rock Hotel & Casino Atlantic City.
Conceptualized by Wimberly Interiors, nearly 2,000 guestrooms and suites radiate Hard Rock's signature contemporary vibe, with a mix of local inspiration straight from the Atlantic City boardwalk.
"We are thrilled to be part of bringing the Hard Rock brand to Atlantic City. We wanted our design for the hotel towers to seamlessly blend the eccentricity of the boardwalk with the unmistakable excitement that surrounds Hard Rock, creating a truly unique experience for the guests," said Margaret McMahon, Senior Vice President + Managing Director, Wimberly Interiors.
Various color palates have been implemented throughout the collection of guestrooms, offering a new aesthetic for each stay. When they're not taking in views of the boardwalk, guests can transport themselves through personal art displays, featuring scenes of Atlantic City artfully depicted upon instruments - tying back into the musical authenticity of Hard Rock Hotels & Casinos.
Located in the property, the Rock Spa & Salon offers a full-service escape in a memorable atmosphere. Wimberly Interiors has designed Rock Spa with relaxation in mind, drawing from three thoughtful concepts: Water, Light and Wave. From flooring patterns and soothing palates to ceiling coves and refractured light patterns, Rock Spa is an aesthetic retreat for the body, mind and soul. The Salon takes a step towards the classic Hard Rock experience, offering a bold and modern scheme surrounded by Hard Rock memorabilia.
The Hard Rock Hotel & Casino Atlantic City will celebrate its Grand Opening on Thursday, June 28, 2018 with the brand-famous guitar smash at 11 a.m. which is open to the public.