Generator, whose design-driven affordable luxury has disrupted hospitality across Europe, has opened its first US property, Generator Miami, this fall.
An adrenalizing blend of high design, low price points, and magnetic social environments, Generator Miami has created a destination unlike anything in hotel-saturated South Florida - a grown up playground where locals blend with guests from around the world for a buzzing mix of ages, backgrounds, languages, and orientations.
Along with 300 beds in 105 rooms, Generator Miami showcases three carefully curated food & beverage venues with strong local roots; an array of spontaneous, anything-can-happen public spaces; and surprise-filled 24/7 programming from yoga classes to rap battles to mixology demos.
Launched in 2011, Generator has already grown to 13 properties in European capitals like London, Amsterdam, Madrid, Paris, and Rome. Generator properties routinely win accolades as the most stylish and best-designed lodgings wherever they open. Each Generator mixes ultra comfortable private rooms with brilliantly designed shared accommodations, all at very accessible price points. Every Generator features free wi-fi, 24-hour reception, female-only accommodations, a travel shop, bar, and cafe.
A signature of any Generator property is an enviable location in the coolest district of a sought-after city. Generator Miami ups that game with an unbeatable South Beach spot on legendary Collins Avenue, one of America's most iconic streets. Just 100 feet from the beach and 15 minutes from Miami International Airport, Generator Miami lets guests hit the sand running in one of the world's great seaside playgrounds.
A slick adaptation of a classic 1940s-era condo called the Atlantic Princess, Generator Miami feels like a pop fantasy of a Miami Beach resort – lush with palm trees and greenery, bathed in Miami neon, with a pool as its social focus. Argent Design, the renowned London-based creative group, whose projects range from jets, yachts and helicopters to hotels and private residences across the world, brought their creative dynamism to the project, taking the creative realisation of Generator Miami to another level. Argent Design, led by Nicola Fontanella and Jack Bridges, oversaw the building's conversion and design through their Miami office, creating bespoke furniture and features specially for the property that re-imagines luxdeco for global travellers. Renowned for creating extraordinary interiors in some of the world's most prestigious locations, with offices in London and Miami, Argent Design strives to provide exquisite design which is lovable, elegant and unique.
Generator's in-house team has art-directed the property's 105 rooms and multiple public spaces. As it does in every city where it opens, Generator fine-tuned its offerings to the Miami market. Generator Miami offers Generator's signature mix of shared accommodations and private rooms, with a higher proportion of private rooms than at any of its European Generators. Miami is also the first Generator in the world with a pool, and the first with a "leisure resort" feel, said Thomann. "The whole building has a completely different feel from the rest of our portfolio, but still feels very much like a Generator. It's our interpretation of Generator's city look and feel for a Miami Beach resort."
The property boasts three completely idiosyncratic food and beverage venues; each feels completely fresh while winking at Miami Beach's glittery past and beach heritage. Chef Daniel Roy, a Florida native whose long Miami resume includes stints at 3030 Ocean and the Matador Room will run Generator Miami's kitchen.
Art surrounds guests and visitors at Generator Miami. The main mural on the façade facing the swimming pool has been designed and painted by renowned South African artist Chris Auret, famed for his Mandela paintings and murals, street art, and styling of Afrika Burn, the Burning Man regional event in Africa. For rotating art throughout the year, Generator Miami will enlist a range of art partners, including the famed Amsterdam collective Kamp Horst, whose artwork in Generator Amsterdam has won worldwide acclaim.