IHG debuts upscale brand voco in the UAE
Hosted by IHG's senior leadership team, the Middle East launch was attended by the wider global voco™ team, including the brand's F&B and design specialists.
Globally, IHG launched voco™ in June 2018 to strengthen IHG's offer in the $40 billion upscale segment, which is expected to grow by a further $20 billion by 2025. In the Middle East, the brand is well suited to both new build and conversion opportunities, focused on high-quality individual and locally-branded hotels. This distinctive brand offers owners the ability to drive higher returns through delivering a compelling guest experience and leveraging IHG's powerful systems.
Strategically located on the Sheikh Zayed Road and within 8km of Dubai International Airport, voco™ Dubai is the perfect destination for guests to explore the city and offers striking views of the skyline. Designed for both business the leisure travellers, the hotel offers 471 rooms that overlook either the vibrant Sheikh Zayed Road, or the Beach. Amenities include a business centre and 1000 sqm of meeting rooms as well as recreational facilities such as an outdoor swimming pool, a gymnasium, and a spa. The hotel also features multiple dining options including an all-day dining, the lobby bar, a pool bar and 3 restaurants.
voco, inspired by the meaning 'to invite' or to 'come together' in Latin, promises guests an experience that is reliably different, brought to life through a bold, distinctive identity, informal service style and thoughtful touches along the guests' journey.
IHG currently operates 88 hotels across 5 brands in the Middle East, including: InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express and Staybridge Suites with a further 30 in the development pipeline due to open within the next three to five years**.
**Figures as of September 30th, 2018