Hotel Announcements
Rebranding 1 October 2019

Best Western Plus Airport Hotel Copenhagen

Quality Hotel signs are being replaced by Best Western Plus

Rebranding – 240 Rooms

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Today, Quality Hotel signs are being replaced by Best Western Plus at a 240-room large hotel near Copenhagen Airport. Best Western Plus Airport Hotel Copenhagen is now part of one of the largest hotel brands in the world and offers a new loyalty program.

It was announced in August that the hotel in Copenhagen was going to rebrand, and now the day has come that the signage is being replaced. Best Western Plus is replacing Nordic Choice Hotels' Quality brand. To Best Western's hotel portfolio, this is a significant location near Copenhagen Airport and a large increase for the brand's market share in Copenhagen - which counts two hotels in Copenhagen's city center in addition to the new airport hotel. The new hotel is thus of great strategic importance to Best Western in Denmark.

The hotel is located in a peaceful area in the near vicinity of Copenhagen Airport. Having a metro station one stop from the airport and being able to travel on foot to the airport, guests have easy access to the hotel no matter their means of transportation. Guests will now, in addition to the existing facilities at the hotel, be able to benefit from the loyalty program Best Western Rewards, which allows members to earn and redeem bonus points at all Best Western hotels globally. If guests are already members of a competing loyalty program, the new loyalty program will match their existing member level, so they continue to receive the same, or better, benefits.

Facts about the hotel:

  • 240 rooms
  • Lounge facilities
  • Restaurant and bar
  • Access to gym
  • Own parking lot
  • 400 meters from Kastrup metro station
  • 900 meters from Copenhagen Airport
  • Property is owned by Swedish investor Midstar Hotels AB
  • Hotel is operated by Danish operator Core Hospitality A/S
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Brand

BEST WESTERN PLUS

BEST WESTERN PLUS is a solid upper midscale AAA 3-Diamond type hotel. From well-appointed rooms to standard amenities expected in mid‑market offerings, each hotel is thoughtfully designed to suit the needs of any traveler.
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Management Company

Core Hospitality

Core Hospitality does one thing and one thing only: operate hotels. As a white label hotel operator, it is independent of brands and flexible to manage hotels within any operating model. Core Hospitality cooperates with various hotel brands, ensuring that it can operate anything from hostels to full-service hotels.
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Brand Owner

Best Western International, Inc.

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 17 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market.
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