Hilton's innovative hotel brand, Tru by Hilton, announced the opening of its latest property, Tru by Hilton Winchester. The 94-room hotel, located at 118 Mercedes Court, is owned by 1601 Martinsburg Pike LLC and managed by Cedar Creek Investments. The new hotel is conveniently located near Stonewall Industrial Park, Clearbrook Park and the Rutherford Crossing Shopping Center.

Tru by Hilton promises guests a simplified and spirited stay rooted in value. Developed from the ground up using consumer and owner feedback, Tru by Hilton is a revolutionary brand with a cross-generational appeal for travelers looking for a new, affordable hotel experience.

Tru by Hilton properties feature the amenities and experiences that matter most to guests, including comfortable beds; smaller, more efficiently designed rooms with a mobile desk; large bathrooms with premium bath amenities; top-rate in-room entertainment; a complimentary build-your-own "Top It" breakfast bar with healthy, sweet and savory items; a 2,880-square-foot lobby with areas for guests to work, play games, eat and lounge; along with a 24/7 "Eat. & Sip." market with gourmet snacks and drinks. The hotel experience is enabled by technology, including mobile check-in, Digital Key, super-fast free Wi-Fi, remote printing, a social media wall, lobby tablets and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends, including barre, TRX bands, free weights, cardio and flexibility gear.

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