Hotel Announcements
Now Open22 October 2019

SORO Montevideo, Curio Collection by Hilton

Curio Collection by Hilton Debuts First Property in Uruguay

Now open – 40 Rooms

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Hilton (NYSE: HLT) today announced the opening of SORO Montevideo, Curio Collection by Hilton, representing the brand's debut in Uruguay and third Hilton property in the country. The modern 40-room boutique hotel marks the continued growth of the global hospitality company's portfolio of one-of-a-kind hotels and resorts in premier destinations across the Caribbean and Latin America.

Situated in the heart of Uruguay's charming Pocitos neighborhood in Montevideo, SORO Montevideo boasts a contemporary design that embodies the city's historic charm and urban flair. The 14-floor hotel offers well-appointed accommodations with natural light and thoughtful in-room amenities such as coffee and tea stations, a mini bar, HDTV and a work desk with chair.

Guests can take advantage of wellness-focused amenities, including a gym with panoramic terraces equipped with hydromassages and thermal conditioning that independently provides cooling and heating. The property will also include a rooftop jacuzzi with waterfront views as well as Tomás, a signature restaurant serving breakfast, lunch and dinner with a chef-driven menu that utilizes the day's freshest products and ingredients. Boasting a modern functional design, the property also offers a flexible meeting room on the first floor for up to 40 people.

The hotel's environmental commitment and unique amenities make it a highly sought-after location for travelers visiting the city. The new building will incorporate renewable and energy-efficient technologies throughout including a solar collector system for water heating and natural lighting in all public spaces and guest rooms, in line with Hilton's Travel with Purpose sustainable commitment with the environment.

SORO Montevideo is located in the heart of Pocitos, recognized for its architectural beauty and as a rich artistic community. Overlooking La Plaza Tomás Gomensoro, which was inspired by the European square from the late 19th century, the hotel offers convenient access to the Rambla de Montevideo as well as Pocitos Beach, the local market of Villa Biarritz, and several malls and restaurants.

Hilton currently has a portfolio of nearly 150 open hotels and resorts welcoming travelers in the Caribbean and Latin America. In its 100th year, the company continues to pursue additional growth opportunities in the region and currently has a robust pipeline of more than 90 hotels throughout the region, including approximately 50 properties in South America.

SORO Montevideo is part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 17 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and access to the Hilton Honors mobile app.

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Curio – A Collection by Hilton

Curio – A Collection by Hilton™ ( is a global set of remarkable upscale and luxury hotels hand-picked for their unique character and personality; each one a part of the city they call home.
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Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,700 properties with more than 923,000 rooms, in 113 countries and territories.
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