Hotel Announcements
Pipeline 3 December 2019

Margaritaville Lake Resort, Lake Conroe-Houston

BENCHMARK®, a global hospitality company, to Operate First Margaritaville Resort in Texas

Scheduled for 2020 – 335 Rooms

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BENCHMARK®, a global hospitality company, will operate a major new resort property in the Houston area, which will be the first Margaritaville Resort in Texas. Scheduled to open the summer of 2020, the Margaritaville Lake Resort, Lake Conroe-Houston, an all-suite resort, will feature 335 guest suites. Bars and restaurants will feature signature Margaritaville dining concepts - the LandShark Bar & Grill with boat slips on Lake Conroe, the 5 o'Clock Somewhere Swim Up Pool Bar, the Lone Palm Pool Bar & Restaurant, the License to Chill Bar & Grill, and Joe Merchant Grab n' Go, and a Margaritaville Retail Shop.

Set on 186 lakefront acres on the 21-mile-long Lake Conroe, the Margaritaville Lake Resort, Lake Conroe-Houston will offer an array of recreational activities: an 18-hole golf course, a three-acre waterpark with a lazy river and outdoor pools, pickleball, tennis, swimming, boating, fishing, jet skiing and waterskiing. Margaritaville's popular full-service St. Somewhere Spa, and a spacious, 24-hour fitness center, will provide exceptional wellness options. With 72,000 square feet of indoor/outdoor IACC approved meeting space, the resort can host special events and meetings of every size. Located just an hour from Houston and about three hours from the major hubs of Austin, Dallas and San Antonio, the resort is within easy reach of over 19 million consumers. The project is a joint venture of Songy Highroads (SHR) and The Wampold Companies. The Margaritaville Lake Resort, Lake Conroe, will be part of Benchmark's signature brand, Benchmark Resorts & Hotels.

Located just 60 minutes from Houston via I-45, the Lake Conroe area exemplifies this vibrant growth. The 2000-acre man-made lake extends 21 miles in length and offers a variety of recreational opportunities, including boating, fishing, hunting, golfing, swimming, water skiing, jet skiing and tennis. A booming real estate market has resulted from the growth of area businesses, including financial institutions, engineering firms, energy, utilities and independent business owners.

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Management Company


BENCHMARK®, a global hospitality company, is a trailblazer in the development, management, marketing and owner-advisory services of resorts, hotels, conference centers and exclusive private clubs. In addition to the company’s established, iconic Benchmark Resorts & Hotels portfolio, the newly-branded Gemstone Collection is a distinctive luxury portfolio of independent hotels & resorts in highly select and preferred destinations.
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