Extended Stay America Tampa-Gibsonton- Riverview

Extended Stay America celebrated the grand opening of its newest company-owned hotel on January 15 and the debut of its new prototype—the mid-priced, extended-stay brand's first in over a decade. The Extended Stay America Tampa-Gibsonton Fla., marks the company's ninth hotel in the Tampa-St. Pete metro area and its southernmost location on Florida's west coast. The new asset also allows the company to showcase its ESA 2.0 prototype to potential franchisees looking to build in the fast-growing region. After 25 years of owning and operating its own hotels, in 2017, ESA began opening franchise opportunities to third-party owners. The company has plans to open its own hotels in Port Charlotte, Palmetto, and North Tampa, with additional franchise opportunities in between to expand the brand's footprint in Florida. Most of this development will follow the new prototype. Alderemand said that ESA plans to open one new-build a month between now and the end of 2020, with additional conversions in the works.

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