Element St. Louis Midtown — Photo by Marriott

Leading hotel development, management and investment firm Midas Hospitality is set to open St. Louis' sole eco-conscious Element by Westin on Oct. 30.

Located at 3763 Forest Park Ave., the $40 million Element St. Louis Midtown is a seven-story hotel with 153 extended stay rooms. The rooftop UPBAR—Midas Hospitality's first owned and operated bar in its 15-year existence—will feature a variety of signature cocktails that were created in partnership with Luxco, which is one of the nation's leading beverage alcohol companies based in St. Louis.

HOTWORX, St. Louis' first 24 hour infrared fitness studio franchise, is the first tenant for the hotel's 10,000-square-foot retail space and leased a nearly 1,900-square-foot location. Element is located directly across from the City Foundry STL and just three blocks from Cortex Innovation Community, a 200-acre home for business, innovation and technology. The hotel is adjacent to Saint Louis University and within walking distance from IKEA.

The Element concept encourages renewal through a nature-influenced environment and is constructed with an efficient use of space and sustainability in mind. Rooms have oversized windows to allow natural light plus full-equipped kitchens with spa-inspired bathrooms. Highlights include an extensive fitness center, an all-natural saline pool, and a borrow-a-bike program for its guests.