IHG Hotels & Resorts (IHG), one of the world's leading hotel companies, is delighted to announce the signing of voco Brussels City North, marking entry into a new market. The first of its kind in Belgium, voco Brussels City North will focus on innovation, and symbolises the future of hospitality.
One of IHG's newest and most successful brands, voco hotels has also become its fastest growing upscale brand, happening at a quicker pace than others within IHG's portfolio.
IHG is delighted to be partnering with Living Tomorrow, an internationally operating research organisation that specialises in bringing innovative projects to fruition - specifically those around living and working in the future.
Due to open in autumn 2023, the 92-key voco Brussels City North property will be operated by Prem Group, a strong partner for IHG in the region. The state-of-the-art hotel will feature a restaurant and conference centre and will adjoin the Innovation Centre, which is already open on the site, to create a hub for hospitality innovation and a truly stimulating environment.
Located to the north of the city, the hotel will feature a striking 50-metre tower with huge glass windows providing panoramic views of the Brussels skyline. The site itself will be Europe's largest experimental lab for creating ideas and a vision for the future. In line with voco hotels ethos, voco Brussels City North will stand out from the crowd and give guests a different choice.
A key part of voco's offer for owners is the pace at which hotels are able to convert into IHG systems, helping them quickly benefit on a global scale and maximise their returns.
Now present in more than 15 countries, there have been 40 openings and 34 more properties entering the pipeline since voco hotels launched in 2018. In Europe alone, there are currently 15 open hotels with a further 14 hotels in the pipeline.
IHG is on track with its aim to deliver 200 hotels within 10 years of launch, with the brand well placed to capture increasing conversion opportunities as independent owners seek the strength of this brand and its systems.