Jo Masters has been appointed Senior VP Hospitality Business at Infor

Masters has been with SoftBrands since 2000, joining the company as general manager of Australia. She then assumed the role of general manager for all of Asia Pacific and in 2004, moved into global services and support. Masters was instrumental in implementing the company’s Worldwide Support Center in Bangalore and the integration plan for the support function after the purchase of HIS. Masters was appointed vice president and general manager of Americas Hospitality in October 2006 and has grown revenue, improved professional services utilization and margins, and built a strong leadership team. She also led the sales effort on the largest sale in the company’s history, Red Roof Inns. Earlier in her career she held positions at Eltrax Systems, Sulcus Australia and All Seasons Hotels and Resorts.