Amy Curtis-McIntyre named senior vice president, brand communication at Hyatt Hotels Corporation

In her new role, Curtis-McIntyre is responsible for developing a global brand communication strategy to differentiate and drive preference for Hyatt’s full-service brands worldwide. Her priorities include the development and launch of Hyatt’s first global advertising campaign and collaboration with the company’s human resources department to communicate key brand messages internally. Curtis-McIntyre reports to Tom O’Toole, chief marketing officer, Global Hyatt Corporation. Since leaving JetBlue in 2005, Curtis-McIntyre has spoken and lectured widely for corporations and universities on the subjects of brand and culture building, brand management and effective communication. As an independent consultant, she has offered marketing and branding counsel to a wide variety of clients, including: Yahoo; Google; The Gap; Dunkin Brands; BRGuest Restaurants; and several university schools of business administration, such as Yale, Kellogg, Harvard, Cornell and Wake-Forest.