Jarkko HärmäläJarkko Härmälä previously worked at Finnair, where he has held various management positions in sales- and marketing, most recently as Area Vice President. He has extensive international experience and comprehensive knowledge of the tourism industry. "It will be a challenge and a great opportunity to work with Scandic and the hotel industry. Scandic has a strong growth stragegy, is a recognised international hotel brand and with a strong offer and some very exciting plans for the future, Scandic is already a pleasure to work with. Hospitality business is highly convergent with the airline industry, therefore I believe in benchmarking the two," says Jarkko Härmälä, Scandic’s new Director of Sales and Marketing in Finland.