Ty W. Brassie has been appointed Director of Sales and Marketing at Riviera Resort & Spa in Palm Springs
In his new position, Brassie will oversee sales and marketing activities – including advertising, collateral development, online outreach and sales strategies – for the 406-room resort, a refurbished Palm Springs landmark owned and operated by Noble House Hotels & Resorts. “We are very pleased to have Ty on our professional team,” said Karl Kruger, vice president, managing director for Riviera Resort & Spa. “His considerable expertise will be invaluable to our resort as we take it to even higher levels of excellence.” A seasoned hospitality industry veteran, Brassie was most recently complex director of sales and marketing for Starwood Hotels & Resorts’ Westin Beach Resort in Fort Lauderdale and Sheraton Fort Lauderdale Beach Hotel. Here, he was charged with the repositioning and rebranding for the two landmark properties – encompassing 958 guestrooms and more than 50,000 square feet of function space during a multi-million-dollar renovation. During his tenure at Starwood, Brassie also served as director of sales and marketing for the Westin and Sheraton Our Lucaya Resort on Grand Bahama Island, Starwood Hotels & Resorts’ twin Grand Bahama Island resorts. He was also a director of sales and marketing for The Ritz Carlton Hotel Company, overseeing marketing and group and leisure sales for high-end properties in Miami Beach and Naples, Florida. Brassie has also held executive positions at Doral Golf Resort and Spa in Miami, the Hyatt Regency Lake Tahoe Resort & Casino in Incline Village, Nevada and the Grand Wailea Resort Hotel & Spa on Maui. He began his career as a sales manager for Sheraton Chicago Hotel & Towers. A native of Niles, Michigan, he holds a bachelor of science degree in commercial recreation management from Michigan State University. He is actively involved in a number of professional organizations, among them the National Business Travel Association, the Greater Washington Society of Association Executives, the Professional Convention Management Association, the Financial & Insurance Planners Association and Meeting Professionals International.
