Barry WablerThe M3 Customer Advisory Board, created in January of this year, is comprised of hospitality industry leaders who help shape M3's product development and market strategy. Board members provide insight on industry trends, challenges, and opportunities. Members are chosen from M3's customer base of more than 3,000 hotels and serve two-year terms. These owners, operators, and third-party managers use M3's accounting, operations reporting, and analytics software products to streamline processes, reduce expenses, and improve data-based decision-making. Barry Wabler is currently the Executive Vice President and Chief Financial Officer of Atlanta-based Davidson Hotels & Resorts. He oversees the accounting, information technology, and risk management areas, along with helping drive the strategic direction of the company. Prior to Davidson, Barry was Vice President and Chief Financial Officer of Hotel Equities Group, an Atlanta-based hotel management and development company that underwent significant growth during his tenure.