Karmela Gaffney named Vice President of Digital Commerce at Choice Hotels International, Inc.
Choice Hotels International, Inc. (NYSE: CHH) today announced the appointment of Karmela Gaffney to Vice President of Digital Commerce based out of the company's global technology hub in Phoenix, Ariz. Gaffney will report directly to Choice Hotels Senior Vice President, Global Distribution, Robert McDowell. In this role, she will lead the development of the Choice Hotels Digital Commerce strategy, including search engine optimization, relationships with third-party providers, and ongoing improvements to the functionality of ChoiceHotels.com and mobile and tablet advances. Gaffney brings to Choice Hotels extensive experience in hospitality and Digital Commerce. Before joining Choice, she served as Managing Director of Marketing and eCommerce at Best Western. While there, she oversaw brand strategies for traditional and digital marketing, growing the company's business through social media, mobile and digital channels. Gaffney has served in leadership positions with professional organizations throughout her career. She is a past Co-Chair of the Hotel Internet Marketing Committee for the Hospitality Sales & Marketing Association International (HSMAI) and a recipient of the HSMAI "Top 25 Extraordinary Minds in Hospitality and Travel." Gaffney is a graduate of Arizona State University with a bachelor's degree in broadcast journalism.
