Named Vice President of Digital Commerce
At Choice Hotels International, Inc. in Rockville - MD, USA
Choice Hotels International, Inc. (NYSE: CHH) today announced the appointment of
Karmela Gaffney to Vice President of Digital Commerce based out of the company's global
technology hub in Phoenix, Ariz.
Gaffney will report directly to Choice Hotels Senior Vice President, Global Distribution,
Robert McDowell. In this role, she will lead the development of the Choice Hotels Digital
Commerce strategy, including search engine optimization, relationships with third-party
providers, and ongoing improvements to the functionality of ChoiceHotels.com and mobile
and tablet advances.
Gaffney brings to Choice Hotels extensive experience in hospitality and Digital Commerce.
Before joining Choice, she served as Managing Director of Marketing and eCommerce at
Best Western. While there, she oversaw brand strategies for traditional and digital
marketing, growing the company's business through social media, mobile and digital
Gaffney has served in leadership positions with professional organizations throughout her
career. She is a past Co-Chair of the Hotel Internet Marketing Committee for the Hospitality
Sales & Marketing Association International (HSMAI) and a recipient of the HSMAI "Top 25
Extraordinary Minds in Hospitality and Travel." Gaffney is a graduate of Arizona State
University with a bachelor's degree in broadcast journalism.