Serdar KutucuSerdar Kutucu (1977) joined Design Hotels AG in 2008 as Head of Strategic Development. As Area Director Business Development, Kutucu oversaw all account management activities and membership services in Europe, the Middle East and Africa, and has been responsible for the substantial growth of the hotel portfolio. In January 2014 he took over responsibility for the departments Brand Management, Creative Services, Digital Marketing and PR & Communications. Kutucu has several years of experience in marketing and strategic consultancy with national and international companies, and holds a Masters Degree in International Business Administration from the University of Vienna.