Rhonda DavisHilton Sandestin Beach Golf Resort & Spa, the largest full-service beachfront resort on Northwest Florida’s Gulf Coast, has announced the completion of renovations at their award-wining Serenity by the sea Spa, and the appointment of Rhonda Davis as the new spa director. A Tennessee native, Davis began her journey in the spa industry as a private practice massage therapist in Memphis in 2003. In 2007 she was presented an opportunity to work with The Spa at The Four Seasons in Miami, which launched career as hotel spa director. Prior to Serenity by the sea, Davis was spa director at Sports Club LA in Miami, Innisbrook Golf & Spa Resort in Tampa, Fla. and most recently, Spa Oceana at the historic Lowes Don Cesar Spa Oceana in St. Pete Beach, Fla. In addition to her spa experience, Davis has had more than 20 years of corporate retail experience in soft and hardline industries. She previously held positions of regional trainer, recovery trainer and district manager with companies such as Lenox China, Dress Barn and Stone Mountain Handbags.