Kelly Poling has been appointed Executive VP and Chief Marketing Officer at WoodSpring Suites LLC

As the leader of Value Place’s brand, marketing, and distribution strategies, Ms. Poling will be focused on strengthening the positioning of the brand and driving more guests to its hotels across the country. Poling joins Value Place from Rosetta Stone, where she led consumer marketing strategy and operations. She previously spent seven years at Choice Hotels International, where she ran the corporate strategy, marketing, and e-commerce functions. Prior to her time with Choice, she managed brands at Johnson & Johnson and developed IT and corporate strategies as a management consultant with Arthur Andersen. She has a BBA from The George Washington University and an MBA from the Wharton School at The University of Pennsylvania.