Adam Males Adam Males will lead the team at Ovolo Laneways as the hotel’s new General Manager. The first Australian Ovolo Hotel, Laneways opened September 2012 on 19 Little Bourke Street in Melbourne’s Central Business District. The hotel’s fresh design, smartly spaced interiors and Ovolo’s signature all-inclusive service concept made a successful impression on the Australian travel market, one that encouraged the Group to pursue further growth in the country. Adam will be responsible for taking Ovolo Laneways to new heights, starting with the properties newly redeveloped penthouse suites, which will be open for booking from November 2014 onwards. He is a veteran of Australia’s emerging lifestyle hotel scene, having previously worked for the Watsons Bay Boutique Hotel, QT Sydney and Qualia on Hamilton Island.