Chris FradinChris Fradin brings seventeen years of sales, marketing and client service experience, most of it in travel and hospitality. Fradin joined Preferred Hotel Group in 2006, and directed the organization's marketing programs across EMEA. From 2009 to 2013, he headed up Preferred's London office as Regional Director (UK, Ireland & Nordics), focusing on the overall relationship with luxury hotel members. After a stint with global giant, Samsung Electronics, developing European-wide relationships with key hotel groups, Fradin joined D&D London driving all sales and marketing initiatives for the group. Earlier in his career, Fradin held sales and marketing positions in London with The Financial Times Euromoney Institutional Investor and British Telecommunications (BT).