Mark LankesterTune Hotels Group has announced a new company structure and strategy that aims to strengthen the brand and maximise operational performance and global expansion. As a brand that firmly believes that its people are the biggest asset of the company, Tune Hotels Group seeks to assign the right people according to their areas of expertise, to ensure the growth and continuity of the group. The first core function is Brand, Assets and Capital Markets which will be led by Mark Lankester as CEO. Mark Lankester served as CEO of the Tune Hotels Group since it first started in 2007 in Downtown Kuala Lumpur and has since grown the brand to one of the fastest growing value hotel brands in countries such as Malaysia, Indonesia, Australia, India and the United Kingdom. With Mark at the helm, Tune Hotels, which first started out to compliment AirAsia travellers, has since grown with a milestone of over 7 million guests who have embraced the “pay-as-you-use” business model. Mark has successfully managed start-up companies to managing overall growth oriented businesses which led to him being awarded “Outstanding Entrepreneurship Award 2012” by the Asia Pacific Entrepreneurship Awards for recognition of his best practices, past and current efforts and continued publicity.