Ramon Von Schükkmann W South Beach, the luxury lifestyle hotel located in the heart of South Beach, has announced the appointment of Ramon Von Schükkmann as Director of Sales & Marketing. Von Schükkmann will oversee all sales and marketing efforts, including digital and creative marketing efforts, branding initiatives, strategic local partnerships, advertising, and local, national and international media efforts. Von Schükkmann is a dynamic and creative sales and marketing leader bringing more than 20 years of experience in luxury hotels to W South Beach. He will be instrumental in promoting the hotel’s core initiatives and ‘passion points’ that continue to deliver exceptional service and guest experiences at the South Florida property. Von Schükkmann will also play an important role in the W brand’s presence in the Miami market, as the South Beach hotel with the largest entry-level guest rooms and a $40 million dollar art collection. Von Schükkmann is a Starwood veteran who ventured into the hospitality industry 20 years ago in Amsterdam. He has since speared sales and marketing efforts for multiple hotels in The Netherlands, Canary Islands (Spain), the Algarve in the south of Portugal, Mauritius and most recently in the United Arab Emirates before joining W South Beach. Hotels Von Schükkmann has lead sales and marketing efforts for the Hotel Pulitzer in downtown Amsterdam, the 72-acre Pine Cliffs resort in Portugal and the first St. Regis in the Indian Ocean. W South Beach is his first U.S. endeavor.