Karelle Lamouche has been appointed Senior Vice President for Economy and Budget hotels at AccorHotels UK & Ireland in London
Karelle Lamouche has been appointed as Senior Vice President for Economy and Budget hotels at AccorHotels UK & Ireland. Lamouche will have overall responsibility for operations and marketing across the ibis family of brands: ibis, ibis styles and ibis budget. Lamouche has worked for AccorHotels since 2003, most recently as Vice President of Marketing, Communication and CSR, where she was responsible for planning, development and implementation of the entire organisation’s marketing strategies, marketing communications, online marketing, public relations and CSR activities, both externally and internally for AccorHotels brands across the UK & Ireland. The move comes at a time when AccorHotels seeks to accelerate strong organic franchise growth, with ibis Styles being one particular focus for this, and proactively acquire new portfolios on a franchise and management basis.
