Thomas P. Botts has been appointed Senior Vice President and Chief Marketing Officer at Miraval Group

Miraval Group today announced the appointment of Thomas P. Botts, a 28-year travel industry veteran, as senior vice president and chief marketing officer, responsible for developing and executing all marketing strategy designed to drive customer acquisition, retention and profitability across its growing luxury resort, spa and wellness portfolio. Reporting to Steven A. Rudnitsky, Miraval Group president & chief executive officer, Botts will lead digital and traditional marketing, public relations, customer relationship management, advertising, sales, revenue management and distribution initiatives from New York City. Botts previously served Denihan Hospitality Group as executive vice president & chief customer officer, responsible for brand management, sales, revenue management and business intelligence. Earlier, he was managing partner of New York-based Hudson Crossing, a strategic advisory firm he co-founded. Botts entered the hospitality industry with Starwood Hotels & Resorts Worldwide, where he served as vice president of global travel industry sales & strategy and vice president of distribution strategy & operations. Earlier in his career, he worked for Hotwire.com and Delta Air Lines in multiple e-commerce, revenue management and customer service roles of increasing responsibility. Botts earned a bachelor of science degree in logistics and marketing in 1991 at the University of Missouri, Columbia. He serves as an advisor or board member of Adara Media, Duetto Research, GuestDriven, RocketMiles (acquired by Priceline Group), Vacatia, and Thayer Ventures.