Industry Update
Appointment23 May 2016

Luke Ashall

Appointed Area Manager - New Zealand
At booking.com in Auckland, New Zealand

Luke AshallLeading travel brand Booking.com has appointed Luke Ashall as New Zealand Area Manager. The appointment builds on the existing expertise in the region with former area manager, Tracey Foxall, promoted to Oceania Regional Manager overseeing Booking.com’s operations across New Zealand, Australia and the Pacific Islands. Ashall, originally from the United Kingdom, has been part of the Booking.com team since 2011 when he started working as the Hotels Account Manager across the Tasman in Western Australia and Northern Territory. Ashall’s new role will see him support local accommodation partners as well as oversee the development and growth of the Booking.com brand in New Zealand. The move represents a return to familiar territory for Ashall, whose career in tourism began back in 2008 with an off-roading tour company in Queenstown.

Booking.com

Established in 1996 in Amsterdam, Booking.com B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.
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