Sherry Serio has been appointed Senior Vice President of Sales and Marketing at Interstate Hotels & Resorts
Interstate Hotels & Resorts, a U.S.-based global hotel management company, has named Emily Lynn as SVP, global and strategic accounts; Sherry Serio as SVP, sales and marketing; and Patrick Beron as SVP, sales and marketing. Serio and Beron have executive regional roles in the full-service hotel division. Together, all three sales professionals provide a wealth of knowledge in sales and marketing, furthering Interstate's commitment to growth as a world-class sales organization, according to the company. An industry veteran, Serio brings to her role as Interstate's SVP of sales and marketing the knowledge and background of pre-opening activation, residential components and increasing property awareness. In this role, she will be responsible for leading the sales and marketing efforts for a portfolio of luxury independent and premium-branded hotels owned by private and publicly traded real estate investment companies. Prior to joining the Interstate team in 2013 as VP, Serio held the role of director of sales and marketing at the W on Ft. Lauderdale Beach and previously held positions with Marriott, Starwood, Nikki Beach Hotels and Trump Hotels & Resorts.
