Industry Update
Appointment31 August 2016

Frank Scerri

Appointed National Development Manager
At Choice Hotels Asia-Pac in Melbourne, Australia

Frank Scerri Choice Hotels Asia-Pac, one of Australia’s largest hotel franchise groups, today announced the appointment of Frank Scerri as its new National Development Manager. In the newly created position, Mr Scerri will be in charge of continuing Choice Hotels’ drive towards adding new properties to its portfolio. Utilising his previous experience in property development and project marketing, Mr Scerri will spearhead high-valued property deals, including multi-units and groups, as well as new build developments. Prior to joining Choice Hotels, Mr Scerri held positions in retail travel, brand development, business development, and sales and marketing within the tourism industry. Mr Scerri’s experience in tourism, coupled with his property development and project marketing skills, provides Choice with well-rounded insight on how best to further build its portfolio of franchisees through existing properties and new developments. Choice Hotels Asia-Pac is one of the largest hotel franchisors in Asia Pacific, with more than 270 hotels across Australia, New Zealand and Singapore.

Choice Hotels International, Inc.

Choice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 499,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2012, 394 hotels, representing more than 31,000 rooms, were under construction, awaiting conversion or approved for development in the United States.
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Recent Appointments at Choice

Sarah Searls - Chief Customer Officer

21 November 2019 — Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, has promoted Sarah Searls to the newly created role of chief customer officer. As part of Choice's ongoing commitment to its customers, Searls will maximize how Choice understands and listens to customers and will connect these valuable insights with strategy to create exceptional customer experiences and value to franchisees.
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Raúl Ramírez - SVP of International Strategic Planning And Global Head Of Financial Planning And Analysis

5 November 2019 — In this expanded capacity, Ramírez will lead the financial and strategic long-range planning organizations for Choice's international division as well as the global financial planning and analysis and revenue assurance organizations.
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Vikas Bhalla - Chief Transformation Officer

24 September 2019 — As a key member of Choice Hotels' senior executive leadership team reporting directly to President and Chief Executive Officer Patrick Pacious, Bhalla will advance the company's data-driven culture and lead the corporate strategy, business transformation, and data analytics teams.
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