Clifford Ferrara named EVP Sales & Revenue Generation at Chesapeake Hospitality
Chesapeake Hospitality has promoted Clifford Ferrara from SVP of sales, marketing and revenue management to EVP sales and revenue generation. Kim Sims, president of Chesapeake Hospitality, made the announcement. As EVP, Ferrara will continue the daily management and oversight of advertising, direct sales, catering, e-commerce and digital marketing, and revenue management strategies for the company’s expansive portfolio of hotels nationally. In his new role, he will also serve as part of the leadership team driving strategic decisions impacting the company’s continued growth. With the company for more than 17 years, Ferrara has served in various positions at the property level, including the Crowne Plaza Hollywood Beach in Hollywood, FL, where he was pre-opening and post-opening general manager, as well as the 259-room Crown Plaza Houston Downtown in Houston, where he served as general manager. He began his career with Chesapeake Hospitality as director of sales and marketing at the Hilton in Jacksonville, FL. Ferrara earned a Bachelor of Arts in English literature from Hampden-Sydney College.
