Ana Lanzas has been appointed Director of Communications & Social Media at Virgin Hotels
Virgin Hotels, the lifestyle hotel brand by Richard Branson, welcomes Ana Lanzas as the new Director of Communications & Social Media. Lanzas, who is based in Miami, will oversee the brand’s public relations and social media campaigns. Lanzas will be responsible for executing the Virgin Hotels brand communications strategy through a variety of channels, including proactive and reactive media communications, PR & marketing campaigns on a national and local level, coordinating press trips and managing the brand’s social media platforms. Most specifically, she will collaborate with partner agencies on communication strategies surrounding campaign launches, future openings and event initiatives. Throughout her career, Lanzas has amassed a wealth of experience in hospitality, lifestyle, food & beverage, special events and entertainment communications. During her most recent role as Director of Public Relations & Social Media for Fontainebleau Miami Beach, she managed highly successful programs and projects, including the openings of signature restaurants on property as well as managing numerous top-bill concerts and events. Prior to Fontainebleau, Lanzas was the Public Relations Manager at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida.
