Industry Update
Appointment11 May 2017

Patrick Imbardelli

Named Member of the Board of Directors
At Next Story Group in Singapore, Singapore

Patrick ImbardelliSilverNeedle Hospitality Group today announces the acquisition of the internationally acclaimed new media marketing agency, Brand Karma, a pioneer in building brand experiences through social media, creative storytelling, digital marketing and immersive virtual reality. Together with SilverNeedle’s in-house architecture and design agency Virsa, SilverNeedle becomes highly-specialized in marketing and design, holistically maximizing ROI on real estate assets. The group also announces its hotel management division is now branded Next Hotels (formally SilverNeedle Hospitality). Together Next Hotels, Virsa and Brand Karma form Next Story Group. Along with the launch, Next Story Group announces the appointment of veteran hotelier Patrick Imbardelli to its Board of Directors. Commenting on the developments of the group, Patrick Imbardelli remarks, ‘’I’m excited about Next Story Group because it has the elements needed to ensure that a hotel owner’s asset can continually stand out to the end consumer. The approach the company has developed will create new value in the marketplace for the owners and the consumers, and I look forward to guiding the team to expand their vision.”
Related News

SilverNeedle Hospitality Group add award-winning marketing agency Brand Karma to its portfolio and launches itself as Next Story Group

11 May 2017 — Singapore -- SilverNeedle Hospitality Group today announces the acquisition of the internationally acclaimed new media marketing agency, Brand Karma, a pioneer in building brand experiences through social media, creative storytelling, digital marketing and immersive virtual reality.
Read more

Next Story Group

Next Story Group designs, manages and markets hotels and blended lifestyle space. Seeing each real estate asset as a living ecosystem, the group optimises each space's design and performance based on customer demand.
more information
Recent Appointments at Next Story Group

Graeme Rutherford - General Manager

11 July 2019 — The team at Sage Hotel West Perth has welcomed new general manager, Graeme Rutherford to the fold and he brings with him extensive hotel experience. Graeme began his hospitality career with Rydges Hotels working his way up to his first General Manager position in Melbourne.
read more

Patrick Imbardelli - Chairman of the Board

7 June 2019 — The Next Story Group has appointed Patrick Imbardelli as Chairman of the Board, effective immediately. Patrick succeeds Luis Miranda who has retired after more than six years in the role. Prior to this appointment, Patrick was a non-executive Director and Advisor to Next Story Group for the past three years.
read more

Craig Syphers - Area General Manager

10 September 2018 — Next Story Group is pleased to announce the appointment of Craig Syphers as Area General Manager for the group's Brisbane assets - Next Hotel Brisbane which opened in 2014 and the innovative Sage Hotel James Street in Fortitude Valley.
read more
Advertisements