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Appointment General Management

Patrick Imbardelli has been named Member of the Board of Directors at Next Story Group

Next Story Group
Singapore, Singapore
Patrick Imbardelli
SilverNeedle Hospitality Group today announces the acquisition of the internationally acclaimed new media marketing agency, Brand Karma, a pioneer in building brand experiences through social media, creative storytelling, digital marketing and immersive virtual reality. Together with SilverNeedle’s in-house architecture and design agency Virsa, SilverNeedle becomes highly-specialized in marketing and design, holistically maximizing ROI on real estate assets. The group also announces its hotel management division is now branded Next Hotels (formally SilverNeedle Hospitality). Together Next Hotels, Virsa and Brand Karma form Next Story Group. Along with the launch, Next Story Group announces the appointment of veteran hotelier Patrick Imbardelli to its Board of Directors. Commenting on the developments of the group, Patrick Imbardelli remarks, ‘’I’m excited about Next Story Group because it has the elements needed to ensure that a hotel owner’s asset can continually stand out to the end consumer. The approach the company has developed will create new value in the marketplace for the owners and the consumers, and I look forward to guiding the team to expand their vision.”
General Management Singapore Singapore
Next Story Group
Hotel Group

Next Story Group designs, manages and markets hotels and blended lifestyle space. Seeing each real estate asset as a living ecosystem, the group optimises each space's design and performance based on customer demand. With experienced leaders in design, marketing, operations and emerging technologies, Next Story Group adopts a holistic approach to each space it manages, futureproofing its owners' investments.