Industry Update
Appointment 2 August 2017

Tiago Moraes Sarmento

Appointed General Manager.
At Belmond Cap Juluca in Anguilla, British West Indies

Tiago Moraes SarmentoBelmond Cap Juluca – the acclaimed luxury resort in the British West Indies renowned for its signature Greco-Moorish style architecture and pristine white sand beaches – has appointed Tiago Moraes Sarmento as its new General Manager. Sarmento takes on the role at this iconic resort following its recent acquisition by Belmond, a global collection of luxury hotel and travel adventures, and will oversee day-to-day operations for the beachfront resort, as well as direct a comprehensive renovation of the property, including the development of 25 new beachfront villas or suites. The refurbishments will get underway by early 2018 and will include interior upgrades to all suites and villas, the introduction of new culinary concepts, enhancements to the spa and new and renovated public areas. Upon completion of the renovation, Belmond will have invested a total of approximately $121 million. According to Rui Reis, Regional Managing Director for Belmond, Sarmento has a stellar track record in the hospitality industry – as well as impeccable international credentials – and is ideally equipped to oversee Belmond Cap Juluca’s restoration. He was most recently General Manager for Belmond Hotel das Cataratas, the only luxury resort in Brazil’s Iguazu National Park. Prior to that, he spent 18 years with Starwood Hotels and Resorts Worldide Inc. overseeing properties such as the St. Regis Bahia Beach Resort in Puerto Rico and the W Vieques Retreat and Spa on Puerto Rico’s Vieques Island. A native of Porto, Portugal, Sarmento earned bachelors’ degrees in hospitality management from both the Glion Hotel School in Switzerland and Estoril Higher Institute for Tourism and Hotel Studies in Portugal. He has a passion for rugby and enjoys spending time with his children.
Hotelschools.com

Glion Institute of Higher Education

Tiago Moraes Sarmento (Class of 2002) is a graduate of Glion Institute of Higher Education in Glion-sur-Montreux - Switzerland
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LVMH Hotel Management

French luxury behemoth Louis Vuitton Moet Hennessy (LVMH), announced in December 2018, the acquisition of London-based luxury hotel group Belmond. LVMH, the parent company of fashion houses including Christian Dior, Marc Jacobs and Givenchy as well as premium spirits, cosmetics and more, is looking to expand its empire in the hospitality business, which currently includes the Bulgari hotel brand, as well as Cheval Blanc.
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Recent Appointments at LVMH Hotel Management

Rob Roche - Director of Sales and Marketing

15 February 2019 — Rob joins the team with more than 20 years of experience across luxury hotel brands that include St. Regis, Rosewood Hotels and Resorts and Four Seasons Hotels. Most recently while working with The Peninsula Beverly Hills, he was responsible for implementing strategic goals for the principle teams across its Reservations, Sales, Advertising, E-Commerce, Social Media and Public Relations departments.
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Colleen Huther - General Manager

15 February 2019 — Colleen joins the property with over 30 years of luxury hotel experience working for international hotel brands including Hilton, Accor, and Marriott. She joins Belmond from the Hilton Checkers in Los Angeles, CA where she was General Manager.
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Christian Boyens - Decelopment director city hotels

12 February 2019 — LVMH entered hospitality by buying Cheval Blanc in 2006 - 4 hotels and an opening in 2020 in Paris - Bulgari brand in 2011 along with the jewelry department - 6 hotels and 4 in the pipeline and Belmond end of 2018 - 46 hotels trains and boats.
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