Industry Update
Appointment30 January 2018

Eliot Sandiford

Appointed Regional Director of Public Relations
At The Set Hotels in London, United Kingdom

Eliot Sandiford

Eliot joined the company in September 2016 as Director of Public Relations for Hotel Café Royal in London. He will take on the newly created role of Regional Director of PR from January 2018 and will be responsible for the global public relations of The Set hotels properties (Hotel Café Royal in London, Conservatorium in Amsterdam and Lutetia opening in Paris Spring this year), as well as overseeing the internal and external communications for the luxury hotel group. Eliot will be based at Hotel Café Royal where he will continue to drive the public relations activity for the hotel in addition to his new role within the Group. He will support a communications team of three hotelbased PR professionals at each property, overseeing PR activities for each hotel. Eliot brings years of luxury experience to the role, having previously spent time in Asia leading the PR team for a group of family owned properties across Bali, Jakarta, Hong Kong and Singapore. Prior to this, he worked in Hong Kong for The Lane Crawford Joyce Group and the Head Office of Aqua Restaurants. Before moving to Asia Eliot ran the lifestyle division of leading PR company, Bacchus PR.

The Set Hotels

The Set is a collection of luxury hotels in landmark historical buildings that offer extraordinary architecture and design, world-class amenities and a contemporary approach to service. Comprising the Conservatorium Hotel, Amsterdam, Café Royal, London and Lutetia, Paris (coming soon), The Set works with architects including Piero Lissoni, David Chipperfield and Jean-Michel Wilmotte to create spaces that beautifully combine the old with the new and offer a guest experience that is both rooted in the local culture and global in vision.
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Recent Appointments at The Set Hotels

François-Xavier Schoeffer - General Manager

11 September 2019 — The Set Hotels has announced the appointment of François-Xavier Schoeffer as General Manager of the Hotel Lutetia, having previously held the role of Hotel Manager at London's Hotel Café Royal. Over the past six years of his successful tenure in London, François significantly contributed to Hotel Café Royal's positioning as one of the leading hotels in London.
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Guillaume Marly - Managing Director

28 August 2017 — The Set, the hotel collection behind Hotel Café Royal, London, Conservatorium, Amsterdam and the Lutetia, Paris is pleased to announce the appointment of Guillaume Marly as Managing Director for Hotel Café Royal.
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James Baker - Director of Sales & Marketing

25 July 2017 — The Set, a collection of hotels which includes Hotel Café Royal in London, Conservatorium in Amsterdam, and the Lutetia in Paris, is pleased to announce the appointment of James Baker as the Director of Sales & Marketing, The Americas.
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