Tom Fels named CEO at Singita Lodges
Previously MD of Publicis Machine, Fels brings a wealth of experience in leading, innovating and scaling consumer businesses
Fels is determined to drive Singita"s goal of becoming a leading voice in African conservation
Tom Fels joins Singita as CEO of Hospitality following extensive experience guiding a number of companies through critical transformation and growth cycles – most recently as Managing Director of Publicis Machine and CEO of Nurun (South Africa).
Tom possesses further expertise in adapting systems and structure to growth; and most importantly expertise in culture orientation, directing people, brand and purpose which is especially important to Singita. Leveraging a people centred culture within a business to drive an energy is rare, but exactly what Singita does so well, and something that Fels is committed to continuing.
Singita is a conservation company that has been preserving African wilderness for the past two decades. Through an exceptional safari experience with 12 award-winning lodges and camps across South Africa, Tanzania and Zimbabwe, Singita is able to partially fund the protection and preservation of almost 1 million acres of pristine land and existing wildlife populations, not to mention help create economic independence within local communities surrounding the reserves. Singita Pamushana Lodge will unveil a design transformation and complete transformation when it re-opens in May 2018. The first Singita property in Rwanda, Singita Kwitonda Lodge, is due to open late 2019.
