Jason Soss has been appointed Head of new strategic partnerships team at HBX Group

Hotelbeds has formed a strategic partnerships team headed up by Jason Soss.

Led by Soss, global head of strategic partnerships, the team focuses on analysing and generating major business opportunities, developing and implementing new market initiatives, and managing Hotelbeds largest partnerships, particularly in the airline, loyalty and OTA space.

Soss, who has over 20 years of experience in the travel space, was previously the president of global business development for Travel Holdings - which formed part of Tourico Holidays and was subsequently acquired by Hotelbeds in 2017 - where he was responsible for creating and managing the company's largest partnerships, including American Airlines, Priceline, JetBlue, InterContinental Hotels Group, Google, and many others.

In this new role, Soss will take over the company's largest partnerships at a global scale, coming from the legacy Tourico Holidays, GTA and Hotelbeds businesses, allowing Hotelbeds to benefit from Jason's specialised and high-level experience in travel verticals such as global airline distribution, OTAs, point redemption businesses, vacation rental space, online advertising sales, and travel technology platforms.