Industry Update
Appointment 4 March 2019

Elena Mukhanova

Appointed Corporate Director of Reservations
At Penta Hotels Worldwide GmbH in Frankfurt am Main, Germany

Elena Mukhanova

Penta®, the neighbourhood lifestyle hotel group, has recently announced the appointment of Elena Mukhanova as Corporate Director of Reservations. In her new role, Elena is leading and optimizing the global reservations office in the Frankfurt headquarters.

Her previous career roles at renowned players in the hotel industry, among which the Kempinski Hotel and the Emaar Hospitality Group, have allowed her to gain tremendous experience and knowledge in all aspects of reservations operations. For more than ten years, she has successfully proven her leadership and management skills, having led different teams in multiple countries around the world. Driven by her ambition to create the best call centre for hospitality, she was able to obtain the ICMI certification in Call Centre Operations Management, which helped her bring the "call centre" culture to the reservations office, improve operational and quality results and create value for customers and organisation.

At Penta, Elena defines the global reservations team as the "first-point-of-contact" for guests. Through a positive and continous dialogue with the customer she sees enormous opportunities to strengthen customer relations.

On the announcement of Elena's appointment, Heiko Rieder, Vice President Revenue Management and Reservations of Pentahotels, says: "Thanks to her extensive international experience in centralized reservations management, Elena is a perfect fit for Penta. We are thrilled to have her on board to run our global reservations operation and are confident that she will lead the team and Penta as a whole to further successes."

Cornell | School of Executive and Professional Education

Elena Mukhanova (Class of 0) is a graduate of Cornell | School of Executive and Professional Education in Ithaca, New York - United States
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Penta Hotels Worldwide GmbH

pentahotels represents a new generation of hotels. Known for its unique interior design and "neighbourhood" feel, the lifestyle brand stands for true innovation in the industry's four-star segment. With 28 hotels across seven countries over two continents, pentahotels offers individual and business travellers comfort and style in a relaxed atmosphere.
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Recent Appointments at pentahotels

Rogier Braakman - Managing Director

15 May 2020 — Penta Hotels is delighted to announce its new managing director Rogier Braakman. In this position he is succeeding Eugène Staal, who served the brand as president for over two years. Rogier (43) took up this position on 1st February 2020 and brings with him a distinguished record of success within the industry, since his graduation from Hotelschool The Hague in 1999.
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Eugène Staal - President

16 October 2017 — Pentahotels, the neighborhood lifestyle hotel group, has appointed Eugene Staal as president from September 2017. Mr. Staal is based in Frankfurt am Main in Germany and will take care of the global operations and developments of the chain.
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Peter Habelitz - Vice President Finance

6 October 2017 — Pentahotels, the lifestyle hotel group, has announced the appointment of Peter Habelitz as Vice President Finance, effective 4 October 2017. In this role, Peter will oversee the overall financial health and strategy of the hotel group.
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