Industry Update
Appointment 8 April 2019

Sharon Cabral

Appointed Director of Marketing
At The Peninsula Beverly Hills in Los Angeles - CA, USA

 Sharon Cabral

The Peninsula Beverly Hills is pleased to announce the appointment of Sharon Cabral as Director of Marketing, effective since February 25, 2019. In her new role, Ms. Cabral oversees strategy for sales and marketing - including public relations, brand, digital, e-commerce and database management - in addition to catering and reservations.

In her most recent role, Sharon served as Rosewood Hotel Group's Task Force Marketing Director, responsible for opening a number of hotels in California including Rosewood Miramar Beach, Rosewood Corde Valle, and Rosewood Sand Hill. Part of the pre-opening team, Ms. Cabral helped lead revenue generation, strategic leadership and all marketing, sales and revenue management strategies.

Born in Puerto Rico, Ms. Cabral earned a Bachelor of Science in Mass Communications from Boston University. In May 1991, she began her career in catering and group sales in Puerto Rico before moving to New York City in 1995 to join The Regency Hotel, before moving to San Francisco in 2000 to lead the sales department at the Mandarin Oriental Hotel.

The Hongkong and Shanghai Hotels, Limited (Peninsula)

Incorporated in 1866 and listed on the Hong Kong Stock Exchange, The Hongkong and Shanghai Hotels, Limited is a holding company whose subsidiaries are engaged in the ownership and management of prestigious hotels, and commercial and residential properties in key destinations in Asia and the USA.
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Recent Appointments at Peninsula

Mauro Governato - General Manager

23 May 2019 — With more than 34 years' experience in the hospitality industry, Governato's most recent position began in 2015 when he was named Senior General Manager for both the Four Seasons Hotel Milan and the Four Seasons Hotel Tunis - following a brief stint at Rocco Forte Hotels' Hotel de Russie in Rome, which began in early 2014.
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Baasim Zafar - Executive Chef

25 April 2019 — The Peninsula Chicago is pleased to announce the appointment of Executive Chef Baasim Zafar, a native of England with more than 25 years of experience in restaurants and luxury hotels in the United States, London and Saudi Arabia.
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Francois Delaire - Executive Pastry Chef

1 February 2019 — The Peninsula Hong Kong has added another culinary star to its stellar line-up of kitchen talents with the presence of François Delaire as Executive Pastry Chef. Chef François is famed for his skill in crafting jewel-like confectionary creations that blend traditional French patisserie elegance with a modern flair.
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