Industry Update
Appointment 8 April 2019

Sharon Cabral

Appointed Director of Marketing
At The Peninsula Beverly Hills in Los Angeles - CA, USA

 Sharon Cabral

The Peninsula Beverly Hills is pleased to announce the appointment of Sharon Cabral as Director of Marketing, effective since February 25, 2019. In her new role, Ms. Cabral oversees strategy for sales and marketing - including public relations, brand, digital, e-commerce and database management - in addition to catering and reservations.

In her most recent role, Sharon served as Rosewood Hotel Group's Task Force Marketing Director, responsible for opening a number of hotels in California including Rosewood Miramar Beach, Rosewood Corde Valle, and Rosewood Sand Hill. Part of the pre-opening team, Ms. Cabral helped lead revenue generation, strategic leadership and all marketing, sales and revenue management strategies.

Born in Puerto Rico, Ms. Cabral earned a Bachelor of Science in Mass Communications from Boston University. In May 1991, she began her career in catering and group sales in Puerto Rico before moving to New York City in 1995 to join The Regency Hotel, before moving to San Francisco in 2000 to lead the sales department at the Mandarin Oriental Hotel.

The Hongkong and Shanghai Hotels, Limited (Peninsula)

Incorporated in 1866 and listed on the Hong Kong Stock Exchange (00045), The Hongkong and Shanghai Hotels, Limited is the holding company of a group which is engaged in the ownership, development, and management of prestigious hotels and commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services.
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Recent Appointments at Peninsula

Christina Vu - Director of Digital & Brand Marketing

23 December 2020 — The Peninsula Beverly Hills appoints Christina Vu as Director of Digital & Brand Marketing with oversight on digital and branding initiatives.Known for a tireless work ethic, energetic presentation, and hands-on approach to luxury and lifestyle marketing, Christina Vu has blazed a trail of multimillion-dollar achievement in the hospitality industry.
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Matthias Kaesweber - Director of Sales and Marketing

5 November 2019 — Trained in brand management and marketing, Matthias worked in London and Paris where he held the position of VP Sales & Marketing for The Set Hotels Group. During this time, he was an active member of the Advisory Board of Leading Hotels of the World.
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Sonja Vodusek - General Manager

6 September 2019 — The Peninsula Hotels has great pleasure in announcing the appointment of Sonja Vodusek as Managing Director of The Peninsula London, effective 1 February 2020. Current General Manager of The Peninsula Tokyo, a position she has held since 2015, Ms Vodusek's commitment to The Peninsula Hotels extends back to 2010, when she first joined The Peninsula New York as Hotel Manager.
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