Jade Lynch has been appointed Strategic Head of Marketing at FCM
FCM Travel Solutions has appointed Jade Lynch as Strategic Head of Marketing and Alvin Choo as Digital Marketing Director for the Asia office. Jade joins from Flight Centre Americas where she worked on six of Flight Centre Travel Group's corporate brands with a principal focus for FCM Travel Solutions (Flight Centre Travel Group is the parent brand of FCM Travel Solutions). In her new role in Asia, Jade will be responsible for accelerating and driving acquisition, supporting the sales cycle and encouraging retention of current businesses in Asia. There will be an increased focus on digital marketing and communications strategies to improve messaging and drive overall brand awareness in the region. She will also introduce a strong emphasis on content and thought leadership to the strategy by using the knowledge and expertise of the FCM team and working with event partners to ensure maximisation of all education opportunities in Asia.
