Anne Smith has been appointed vice president of strategy and planning at Choice Hotels International, Inc.
Anne Smith transitions to the role of vice president of strategy and planning, where she oversees the corporate strategy and business transformation functions to drive value for the company. Smith brings to her new role a deep understanding of brand segmentation and customer experience, as well as a proven track record in creating compelling value propositions for consumers, franchisees, and developers. Smith previously served as vice president, brand management, design, and compliance.
