Industry Update
Appointment16 December 2019

Shannon Hartman

Appointed Director of Sales and Marketing
At Emeline in Charleston - SC, USA

Shannon Hartman

With 20 years of sales, marketing and project management experience, Shannon Hartman is no stranger to the hospitality business in Charleston. Born and raised in South Carolina, she has a deep appreciation for the coastal city and its culinary, art and history scene. This sense of gratitude parlays into her commitment to creating a desired destination that is loved by both locals and visitors alike.

Hartman started her career working as an event planner, where she had the opportunity to engage with customers to understand the level of service that they expect. This experience led her to find a passion for sales and marketing. Before calling Emeline home, Hartman was the Director of Sales & Marketing at Charleston Harbor Resort and Marina, a full-service waterfront resort comprised of Harborside, a 125-guestroom waterfront resort. While there, Hartman drove the sales and marketing strategy to open Beach Club, a 92-guestroom Leading Hotel of the World property.

Hartman is a graduate of the College of Charleston with a Bachelor of Arts in English and holds an International Master of Business Administration (IMBA) from the University of South Carolina. Her degree has allowed her to teach English Literature at The Citadel and leadership and communication courses in the hospitality industry at Trident Technical College. Hartman is also actively involved in the community, serving on various boards and committees such as the South Carolina Society of Association Executives and Meeting Professionals International. As the Director of Sales & Marketing at Emeline, Hartman will oversee the sales, marketing and events teams handling Emeline, Hank's Loft and the newly introduced Hank's Social Hall.


Designed from the ground up to create truly independent hotel, restaurant, and retail brands with individual points of view, Makeready is a different kind of hotel operator, one that provides an opportunity for travelers to connect to the world around them, city by city and person by person.
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