Jane Woods LaFranchi

Jane Woods LaFranchi, vice president, general counsel and secretary at Hershey Entertainment & Resorts Company (HE&R) has joined the Penn State School of Hospitality Management (SHM) Industry Advisory Board.

In her role with HE&R, LaFranchi leads the legal department in providing comprehensive counsel, representation and oversight on a wide range of legal, compliance and regulatory matters involving the company's diverse entertainment and lodging operations, including The Hotel Hershey, Hershey Lodge, Hersheypark amusement park and the Hershey Bears, the company's American Hockey League club. She also serves as legal counsel, secretary and trusted adviser to the company's board of directors and is a member of the company's executive committee. LaFranchi also serves on the company's risk management committee, inclusion and diversity council and Milton Hershey School & HE&R Partnership committee.

Prior to joining HE&R in 2016, LaFranchi worked with Marriott International, Inc., for more than a decade, as vice president and senior counsel, then vice president and assistant general counsel. Before her foray into the world of hospitality, LaFranchi worked in various other legal capacities around the country and the world. She is currently a governance fellow with the National Association of Corporate Directors and a faculty member of the American University Washington College of Law Program on Hospitality and Tourism Law. She obtained both her bachelor of arts degree and her law degree from the University of Texas.