Rosa Tahmaseb

The Board of the Middle East and North Africa Leisure Attractions Council (MENALAC), the leisure and entertainment industry council representing the Middle East's growing leisure attractions sector, has appointed Rosa Tahmaseb as new Secretary-General, effective from June 2020.

Rosa Tahmaseb, an industry veteran with over 20 years of experience brings with her a wide range of expertise in the leisure, attractions and events industries. Rosa's varied experience includes having worked for both Operators as well as Manufacturer & Supplier's in the region, hence she is well placed to understand the requirements of both and can drive the initiatives of the association towards their mutual benefits.

In her long and versatile career, she has been involved in the planning and development of the famous Millennium Dome in London, managing the operations of the first ever super-sized carnivals to showcase in Hong Kong and Singapore, the development, launch and management of multiple Observation Wheels in the UK, Australia and Europe and the management contract for all Thomas the Tank Engine Day's Out events across the UK.

Her more recent roles have seen Rosa accept the role of General Manager for Mellors Entertainment in Dubai, responsible for all the rides, games and attractions at Global Village until 2015 after which she accepted a role with Embed International as their Managing Director for the Europe, Middle East and Africa (EMEA) region. Over the course of her career and involvement in the Middle East Leisure Market, Rosa has been able to build very strong relationships with numerous Operators, Vendors and Government Bodies which will be a great help as she starts her new role with MENALAC.

Rosa Tahmaseb replaces Prakash Vivekanand, the first and outgoing Secretary-General of MENALAC, following the successful completion of his tenure. He was the founding Secretary General of MENALAC, which was established in 2016.