Industry Update
Appointment30 June 2020

Alex J. Cisneros

Appointed Senior VP, Revenue Generation
At Red Roof Inns, Inc. in Columbus - OH, USA

Alex J. Cisneros

Alex J. Cisneros has joined Red Roof as Senior Vice President, Revenue Generation. Alex is leading the Revenue Management and Analytics teams, charged with helping to grow revenue and evolving the infrastructure to better support brand strategies. His vast knowledge across the industry and technical skills enhances Red Roof's yield management strategies and advanced data analytics capabilities.

Prior to joining Red Roof, Alex was Vice President of Revenue Generation and Distribution for Wyndham Destinations. In his role he was responsible for North America's end-to-end revenue generation process which included revenue management, marketing, analytics, customer experience and distribution. He was also key in transforming Wyndham Destinations from a product-centric to customer-centric organization. Alex played an integral role in Wyndham's acquisitions and their integration and in implementing joint venture opportunities with other business units.

Alex also worked for New Jersey TRANSIT where he gained extensive operations research and analytical experience and implemented logistics and demand forecasting solutions. Prior to NJ TRANSIT he worked at Delta Services Group and AT&T where he provided consulting services on demand planning, pricing analysis, operations research, customer experience, and consumer analytics.

A native of Ecuador, Alex holds a BA in Economics from Rutgers University and a MS in Management and Hospitality from Fairleigh Dickinson University.

Red Roof Inns, Inc.

Red Roof is an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy segment serving millions of guests each year.
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26 September 2018 — Bill Hall joins Red Roof as Senior Vice President of Franchise Operations. He will oversee all franchise operations for the brand, helping the company achieve financial goals and business objectives, while supporting new initiatives, and rollouts.
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Richard Schaeffer - Franchise Development Director

13 September 2018 — Columbus, OH - September 12, 2018 - Richard Schaeffer returns to Red Roof as a Franchise Development Director and will lead Franchise sales for the Red Roof brands -including Red Roof Inn®, Red Roof PLUS+® and Hometowne Studios by Red Roof® in the northeast United States, while continuing the growth of the Red Roof brand.
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