Industry Update
Appointment 4 December 2020

Mike Fulkerson

Appointed Chief Marketing Officer
At Canyon Ranch in Fort Worth - TX, USA

Mike Fulkerson

Iconic wellness brand Canyon Ranch announces the appointment of Mike Fulkerson as Chief Marketing Officer. Fulkerson brings more than 20 years of experience in hospitality and consumer marketing to his new role enhancing the Canyon Ranch guest experience, leading brand development, and driving customer acquisition and lifecycle management.

Fulkerson comes to Canyon Ranch with extensive brand and marketing leadership experience across industries and geographies. His most recent role was based in Hong Kong where he served as the Asia Pacific Vice President of Marketing for Marriott International. Prior to that, he held the role of Asia Pacific Head of Marketing for Mattel, Inc. Before making the move to Hong Kong, Fulkerson held various brand, marketing and product management roles at the global headquarters for Mattel and Activision in Los Angeles. He graduated with a Bachelor of Science degree from The University of the South and earned an MBA from Vanderbilt University's Owen Graduate School of Management. Fulkerson and his family are looking forward to a return to the United States and living in the Dallas-Fort Worth area, as well as the tradition of beginning his tenure by first experiencing Canyon Ranch as a guest.
Recent Appointments at Canyon Ranch®

Jeff Kuster - Chief Executive Officer

26 January 2020 — Canyon Ranch®, North America's premier wellness lifestyle brand, today announced Jeff Kuster as CEO. Kuster's arrival ushers in a new era for the privately owned company, which was among the first to introduce an integrated approach to wellness 40 years ago, and remains committed to innovation and increasing its share of this $4.
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Jack Breisacher - Managing Director

1 August 2018 — Canyon Ranch, the integrative wellness industry leader for nearly 40 years, today announced the appointment of Jack Breisacher as managing director for Canyon Ranch in Tucson. Jack joins Canyon Ranch with over 40 years of experience in the hospitality industry, including the launch of the brand's first international expansion in Kaplankaya, Turkey.
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Eleanor Spencer - Manager, Sales Programs

25 July 2018 — Eleanor Spencer will be joining the Canyon Ranch Global Sales Team in a new role as Manager of Sales Programs. Based in New York City, Eleanor will work closely with the Canyon Ranch Sales Team to create and execute revenue driving initiatives including the agency engagement program, a business referral program, as well as digital platforms to drive sales to Canyon Ranch resorts and spa + fitness facilities among other responsibilities.
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