James Lamb

TraknProtect, a pioneer of location-based technology purpose-built for the hotel industry and a leading employee safety button provider for several major hotel brands, announces the appointment of James Lamb to the company's Board of Advisors. In his role, he will work closely with the executive management team in providing technical and industry expertise, assistance as the company continues to expand globally, define and implement new offerings and assist in TraknProtect's global go-to-market strategy.

Lamb has over thirty years of experience in delivering efficiency and effectiveness from IT organizations and has served as the Global Chief Information Officer for Interstate Hotels & Resorts, Hyatt Hotels, and Le Meridien Hotels & Resorts, and oversaw strategic transformation of the IT infrastructure to support aggressive portfolio growth and utilized strategic sourcing to reduce costs while improving service delivery.

Lamb's early career was in the IT services industry, first with Electronic Data Systems (EDS) and later with Perot Systems where he developed the first website to offer global car rental reservations over the Internet. Within the hotel industry, Lamb has been a pioneer in the use of the "cloud" to run critical systems above property that have traditionally been deployed onsite at each hotel. Lamb previously served as the Vice Chairman of Technology and eBusiness Committee for the American Hotel & Lodging Association, and currently serves as an Advisory Board Member for the School of Hospitality Leadership at East Carolina University.