Industry Update
Appointment 8 April 2021

Darren Segura

Named Director of Sales
At AC Hotel by Marriott Tuscaloosa - AL, USA

Darren Segura

True North Hotel Group announced that Darren Segura has been named director of sales, for the company's first managed AC Hotel by Marriott, opening late spring in Tuscaloosa, Alabama, at 2585 6th Street.

Director of Sales Darren Segura oversees all sales and marketing efforts for the new AC Hotel including transient, group and catering. His keen ability to establish long-term relationships with guests and clients has produced a litany of accolades and awards over his 25-plus years in hospitality. Prior to his current position, Segura was for six years senior account executive for Marriott's US Account Sales and before that held director- and manager-level sales positions at several resort and full-service hotels in Texas, Georgia, Tennessee and Alabama. Along the way, he served on committees and boards of three different city Chambers of Commerce and Convention and Visitors Bureaus. A Texas native and 1990 graduate of Texas A&M University, where he was part of the storied Corps of Cadets, Segura will be relocating to Tuscaloosa with his wife, three teenage children and two dogs.

True North Hotel Group

True North Hotel Group, headquartered in Overland Park, Kan., and owned by the Wiens family and Richard Merkel, is a hotel management and development company with 24 hotels currently open and several more under construction or in the pipeline.
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Recent Appointments at True North Hotel Group

Karen Steiger - General Manager

8 April 2021 — True North Hotel Group announced that Karen Steiger has been named general manager for the company's first managed AC Hotel by Marriott, opening late spring in Tuscaloosa, Alabama, at 2585 6th Street.
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Kathy Mendez - Director of Sales

18 November 2016 — True North Hotel Group, management company for a new 152-suite Residence Inn by Marriott in Jersey City, N.J. currently under construction, today announced that Darren Piercey and Kathy Mendez have been appointed general manager and director of sales, respectively, for the hotel slated to open late February, 2017.
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Darren Piercey - General Manager

18 November 2016 — True North Hotel Group, management company for a new 152-suite Residence Inn by Marriott in Jersey City, N.J. currently under construction, today announced that Darren Piercey and Kathy Mendez have been appointed general manager and director of sales, respectively, for the hotel slated to open late February, 2017.
read more
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