Industry Update
Appointment22 July 2021

Donna Vieira

Appointed Board of Directors
At Choice Hotels International, Inc. in Rockville - MD, USA

Donna Vieira

Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, has appointed Donna Vieira to its board of directors.

Vieira is executive vice president and chief commercial officer at Sallie Mae where she oversees the company's top line revenue growth, credit, pricing and loss mitigation, as well as products, sales, marketing, customer and digital experience, and business development. Previously, she was chief marketing officer of consumer banking and wealth management at JPMorgan Chase. She is a transformational, inclusive leader who throughout her career has consistently delivered outstanding business results through a clear strategic vision.

Vieira brings extensive experience in marketing and general management via her current role at Sallie Mae and her work at other leading financial services companies including American Express and JP Morgan Chase. At American Express, Vieira focused on new customer acquisition and product development and oversaw the launch of a series of new card products including Blue Business and Business Membership Rewards and was a member of the team that launched Open Small Business. At JP Morgan Chase, Vieira held key small business and consumer-focused roles. She led the development of strategic marketing, brand, and digital transformation initiatives to grow deposit and investment balances, as well as customer relationships.

Vieira earned a Master of Business Administration degree from the Lubin Graduate School of Business at Pace University, and a bachelor's degree from Mount Allison University, Canada. Delaware Governor John Carney appointed Vieira as Chair of the Office of the Treasurer's Plans Management Board, overseeing investment programs that help families to plan and save for post-secondary education.

She is also a member of the Executive Leadership Council, the pre-eminent membership organization that is committed to increasing the number of Black executives in global enterprises. In 2020, she was named among the Most Influential Black Executives in Corporate America by Savoy Magazine, honoring her exemplary record of accomplishments and commitment to bettering the community and inspiring others.

Hotelschools.com

Pace University

Donna Vieira (Class of 1994) is a graduate of Pace University in New York, New York - United States
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Choice Hotels International, Inc.

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing nearly 600,000 rooms, in over 40 countries and territories as of June 30, 2020, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments.
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Recent Appointments at Choice

Odette Brown - Regional Vice President

4 February 2021 — Odette Brown has been promoted to regional vice president (RVP) of franchise services, overseeing the mid-southern United States region. In this role, Brown will join an RVP team that spans the country, leading assigned area directors, regional area directors and area managers.
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Gary Mills - Regional Vice President Franchise Sales Development

4 February 2021 — Gary Mills joins Choice Hotels as regional vice president of franchise sales development for the Cambria Hotels brand. In this role, Mills will lead the growth of the brand's footprint in Texas and the mid-central region, sourcing new projects and securing new franchise agreements.
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Odette Brown - Regional Vice President Franchise Services

4 February 2021 — Odette Brown has been promoted to regional vice president (RVP) of franchise services, overseeing the mid-southern United States region. In this role, Brown will join an RVP team that spans the country, leading assigned area directors, regional area directors and area managers.
read more
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