Industry Update
Appointment11 August 2021

Kirsten Lynch

Appointed CEO & Board of Directors
At Vail Resorts in Broomfield - CO, USA

Kirsten Lynch

Vail Resorts, Inc. (NYSE: MTN) today announced that Kirsten Lynch, the Company's chief marketing officer, will be appointed chief executive officer and elected to the Company's board of directors, effective November 1, 2021. 

Lynch joined Vail Resorts in 2011 as chief marketing officer and previously held senior leadership positions at PepsiCo and Kraft Foods. Lynch is a member of the board of directors of Stitch Fix, Inc., (NASDAQ: SFIX) and in 2019, she was named to Forbes' CMO Next list, recognized as one of the top 50 game-changing marketing leaders. Lynch grew up in Chicago, first skiing at the age of six at now Vail Resorts-owned Wilmot Mountain. She currently lives in Boulder, Colorado with her husband and two children.

Recent Appointments at Vail Resorts

Kristen Pryor - General Manager

14 January 2022 — The Hythe, a Luxury Collection Resort, Vail is pleased to announce the appointment of Kristen Pryor as General Manager of the brand-new luxury resort concept in the heart of the Rocky Mountains. A driven hospitality leader who thrives on creating unique guest experiences and delivering successful financial results, Pryor will lead The Hythe through its recent $40-million transformation, which recently debuted as Marriott International's only Luxury Collection alpine resort in North America.
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Ryan Bennett - Chief Marketing Officer

11 August 2021 — Vail Resorts, Inc. (NYSE: MTN) today announced that Ryan Bennett, currently vice president of marketing, lift revenue, will be named chief marketing officer of Vail Resorts. Bennett joined Vail Resorts in 2018 as vice president of marketing analytics before he was promoted to his current role as vice president of marketing, lift revenue.
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Rob Katz - Executive Chairperson

11 August 2021 — Vail Resorts, Inc. (NYSE: MTN) today announced that Rob Katz, the Company's current chief executive officer, will be appointed executive chairperson of the board and remain fully active and engaged in Vail Resorts' key strategic decisions and priorities.
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